About Greg Koeka
Helping leaders and teams product manage their business
I’ve spent over 20 years helping organizations untangle complexity, align strategy with execution, and build workplaces where people can thrive. My background spans SaaS, fintech, compliance, and enterprise environments, giving me the range to partner with founders, executives, and teams at any stage of growth.
But here’s the truth: most organizations don’t fail because they lack talent or effort. They fail because their systems and behaviors don’t support success. My role is to help you identify those root causes, co-create solutions with your team, and teach you how to sustain them, so your business runs better long after I’m gone.
My Philosophy: Product Manage Your Business
I apply the same structured, outcome-driven approach from product management to your entire business. That means:
Diagnose the real problems → Find the systems, workflows, and cultural habits holding you back.
Solve them with the team → Co-create changes that align strategy with execution.
Teach you how to sustain progress → Equip leaders and individuals to carry the improvements forward.
The result? Clarity, alignment, and momentum, without the burnout or chaos.
Why Work With Me
Experience that scales: From startups to global enterprises.
Structured yet flexible: I adapt frameworks to your culture, not the other way around.
People-first approach: Because systems only work if people believe in and use them.
Proven results: From record revenue results and international launches to faster delivery cycles and stronger workplace cultures.
