Elevate Your Product Strategy with Expert Leadership

Product Management • Outcomes • Data-Driven Prioritization

As a product consultant and fractional product leader, I partner with software organizations ready to invest in strategic product leadership that drives meaningful results. Whether you’re launching your first product, scaling a growing platform, or optimizing internal tooling, I bring a generalist’s versatility, a customer-centric mindset, and over a decade of experience leading Agile product teams.

My Product Management services include:

  • Applying Generative AI to improve day-to-day decision-making and delivery efficiency

  • Product strategy and roadmap development

  • Discovery and user research programs grounded in Continuous Discovery Habits

  • Data-driven prioritization

  • Cross-functional alignment between Product, Engineering, Design, Marketing, and Leadership

  • KPI and outcome tracking

  • Go-to-market planning and launch readiness

  • Team Mentorship and Coaching to work as Empowered Product Teams

  • Implementation and onboarding for tools like Aha! and Productboard to boost team productivity, transparency, and prioritization

Build Stronger Teams and Better Products

I help teams move from uncertainty to clarity—prioritizing what matters, collaborating effectively across functions, and executing with confidence.

When we work together, you can expect:

  • Aligned priorities and data-informed decision-making

  • Clear roadmaps rooted in real user needs

  • A team that communicates, adapts, and delivers

  • Measurable outcomes and sustainable product success

I don’t just manage products—I help you product manage your business, identifying challenges, co-creating solutions, and defining success along the way.

A Track Record of Impact Across Fintech, Cybersecurity & More

I’ve led initiatives across B2B and B2C software, working with startups and enterprises in fintech, tax, cybersecurity, travel, and compliance. At TaxJar (acquired by Stripe), I developed product strategies that streamlined tax compliance for e-commerce. At Ria Financial, I helped drive record monetization and international expansion.

I specialize in guiding organizations through growth and digital transformation, enabling your teams to deliver customer-centric solutions that are also viable for your business.

Let’s Build Together

Through ongoing engagements—often via a subscription model—I embed with your teams as a trusted partner. I also support short-term initiatives and tool implementations.

Let’s ensure your product investments lead to real value for your customers, your team, and your bottom line.

Testimonial

“Greg’s approach to product development and product management was characterized by a concerted thoughtfulness that balanced our stakeholders’ goals and objectives with empathy for our users. His insight helped the team pivot our roadmap to focus more on evidence-based needs and allow external feedback to better inform our priorities.”

— Courtney, Product Management