Product Management for Your Business
Keep the same systems and behaviors, and you’ll keep getting the same results. Change them, and everything shifts.
Most leaders focus on features, deadlines, and outputs. But the real blockers to progress are deeper: unclear priorities, broken systems, misaligned teams, and cultures that drain energy instead of fueling it.
That’s where I come in. I use my product management skills to help you identify and solve the root causes in your organization. Together, we build the systems and behaviors your team needs to thrive.
Why Businesses Get Stuck
Leaders announce priorities, but systems don’t support them.
Teams are busy, but not building for the right outcomes.
Culture feels misaligned, and morale slips.
Problems pile up because no one has time (or space) to identify them.
The result? Your business feels chaotic, reactive, and exhausting to run.
My Approach: Product Manage Your Business
I take the same structured, outcome-driven approach used in great product management and apply it to your entire business.
Here’s how it works:
Diagnose the root causes → Find the real blockers in your systems, workflows, relationships, and culture.
Solve them with the team → Co-create solutions so they stick.
Coach everyone → Equip leaders and individuals to own the systems and their behaviors, so progress lasts after I’m gone.
What This Looks Like in Practice
Teams gain clarity on what matters most and why.
Leaders model behaviors that align with stated values.
Workflows become sustainable, not chaotic.
Strategic priorities guide execution, not just slogans.
Progress feels real—and your business gets its momentum back.
Why Work With Me
I’ve spent over ten years in product management helping organizations from SaaS startups to enterprise companies unlock growth. My role isn’t to camp out in your backlog. It’s to help your business operate like a great product: clear, aligned, and built to last.
Testimonial
“Greg’s approach to product development and product management was characterized by a concerted thoughtfulness that balanced our stakeholders’ goals and objectives with empathy for our users. His insight helped the team pivot our roadmap to focus more on evidence-based needs and allow external feedback to better inform our priorities.”
— Courtney, Product Management