Greg Koeka

I help leaders and teams build better products and better ways of working. Whether you need short-term execution or long-term mentorship, I’m here to elevate your approach from the inside out.

As a generalist with deep experience in Product Management, Project Delivery, and Business Operations, I bring a structured, people-first approach to solving complex challenges. I partner with leaders across startups and enterprise environments to build systems, enable teams, and drive meaningful results. Whether you’re navigating scale, accelerating delivery, or optimizing internal tools, I help make your business work better—intentionally

What I Do

I specialize in helping software teams:

• Implement and optimize internal tooling, including custom solutions and product management platforms like Aha! and Productboard

• Translate ambiguity into strategic clarity, enabling better prioritization and cross-functional collaboration

• Lead digital transformation efforts that improve workflows, increase team alignment, and support long-term growth

• Apply continuous discovery and lean execution practices to build empowered teams that deliver real outcomes

You’re not just hiring a Product Manager—you’re investing in someone who will product manage your business.

What It Looks Like After We Work Together

• Team morale improves. People feel valued and supported.

• Teams are aligned, focused, and equipped with the right tools and workflows

• Strategic priorities are clear, measurable, and actively guiding execution

• Your organization is more responsive to change and more confident in decision-making

• Collaboration feels smoother. Progress feels real.

• You have the operational clarity to move fast—without breaking things.

How We Can Work Together

I offer flexible consulting engagements—most often through a subscription model that allows us to build real momentum over time. I’m also open to shorter-term or hourly work depending on your needs.

Whether you’re a startup founder scaling fast or a product leader in an enterprise org driving transformation, I bring a generalist’s mindset and an operator’s eye for impact.